REQUEST Australian Online Video Awards

Entry: The Viral Experiment

The Viral Experiment

The Viral Experiment was conceived as an 8-part, non linear web series, with one key objective: to create short-form, highly shareable, 'snackable’ content, capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals. After anonymously releasing 8 viral videos that repeatedly amassed world wide news coverage and accumulated over 220 million online views (all without any paid media, promotion or distribution), in July 2016 The Woolshed revealed ourselves as the creators of these viral sensations.